National Work Zone Awareness Week is next week, from April 20th to April 24th

[Coughlan, Peter]

Greetings,
This email is being sent to municipal officials and public works crews across all towns in Maine. Please forward this to your other departments such as Police, Fire, emergency responders, as necessary.
Working on or near state or local roads is becoming more dangerous and this is a step in the right direction.
National Work Zone Awareness Week is next week, from April 20th to April 24th. In light of the tragic loss of our MaineDOT colleagues earlier this year, this year's campaign carries even greater significance. MaineDOT and Maine Turnpike Authority have been working on a wide scale outreach effort to increase public awareness of work zone safety, encourage lasting changes in driver behavior, and reduce crashes in and around roadway work areas. We have also partnered with other organizations across the state who have people working in the right-of-way along Maine's roads. We would love it if your organization took part as well.
This multi-channel communication campaign highlights that there are real people working in work zones, by using the tagline "See cones, think people." The messaging will end with a call to action for drivers to take a Work Zone Safety Pledge. This website officially launched today and can be viewed at www.mainedot.gov/pledge<http://www.mainedot.gov/pledge>. By entering their names, drivers are making a personal commitment to slow down when entering work zones, keep two hands on the wheel, and pay attention to their surroundings.
To kick off NWZAW, we'll be hosting a press conference in Fairfield this Thursday, April 16th, at 11 a.m., where we expect to draw a lot of media attention. To help this message reach as many people as possible throughout the week, we would love your support. Please use your own channels to share this important message with the call to action for drivers to take the pledge. Events during the week include:

  *   Wednesday, April 22nd - Go Orange Day: Please encourage your teams to wear orange and use the hashtag #Orange4Safety on social media.
  *   Thursday, April 23rd - Social Media Storm: Please share your own reasons for taking the pledge, and introduce your social media audience to the people on your teams who work just feet from moving traffic.
  *   Friday, April 24th - Moment of Silence: Take a moment to reflect and pay tribute to those workers who have been killed in work zone incidents.
We have created some multimedia assets such as posters and social media graphics that we invite you all to use in your own communication efforts. Those can be downloaded from here: https://mainedot.files.com/f/32a157981b8277f8
For more information on the national campaign, including resources to aid in your communications, visit: https://www.nwzaw.org/
Thank you for your support.
[cid:image001.png at 01DCCB60.09CC86D0]


Peter M. Coughlan, P.E.
Director, Maine Local Roads Center (LTAP)
Community Services Division
MaineDOT, Station 16, 24 Child St
Augusta ME 04333-0016
Ph: 207/624-3266   FAX: 207/624-3301
peter.coughlan at maine.gov<mailto:peter.coughlan at maine.gov>

Integrity - Competence - Service

-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://maillist.informe.org/pipermail/maine-local-roads-center-listserv/attachments/20260413/d4f32857/attachment-0001.htm>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: image001.png
Type: image/png
Size: 118867 bytes
Desc: image001.png
URL: <http://maillist.informe.org/pipermail/maine-local-roads-center-listserv/attachments/20260413/d4f32857/attachment-0001.png>