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<p class="MsoNormal" style="margin-bottom:8.0pt;line-height:115%">Greetings,<o:p></o:p></p>
<p class="MsoNormal" style="margin-bottom:8.0pt;line-height:115%"><b><span style="background:yellow;mso-highlight:yellow">This email is being sent to municipal officials and public works crews across all towns in Maine. Please forward this to your other departments
such as Police, Fire, emergency responders, as necessary.</span></b><b><br>
<span style="background:yellow;mso-highlight:yellow">Working on or near state or local roads is becoming more dangerous and this is a step in the right direction.</span><o:p></o:p></b></p>
<p class="MsoNormal" style="margin-bottom:8.0pt;line-height:115%"><b>National Work Zone Awareness Week is next week, from April 20<sup>th</sup> to April 24<sup>th</sup>.</b> In light of the tragic loss of our MaineDOT colleagues earlier this year, this year’s
campaign carries even greater significance. MaineDOT and Maine Turnpike Authority have been working on a wide scale outreach effort to increase public awareness of work zone safety, encourage lasting changes in driver behavior, and reduce crashes in and around
roadway work areas. We have also partnered with other organizations across the state who have people working in the right-of-way along Maine’s roads. We would love it if your organization took part as well.<o:p></o:p></p>
<p class="MsoNormal" style="margin-bottom:8.0pt;line-height:115%">This multi-channel communication campaign highlights that there are real people working in work zones, by using the tagline
<b><i>“See cones, think people.”</i> </b>The messaging will end with a call to action for drivers to take a Work Zone Safety Pledge.
<b>This website officially launched today and can be viewed at </b><a href="http://www.mainedot.gov/pledge"><b><span style="color:#467886">www.mainedot.gov/pledge</span></b></a><b>.
</b>By entering their names, drivers are making a personal commitment to slow down when entering work zones, keep two hands on the wheel, and pay attention to their surroundings.<o:p></o:p></p>
<p class="MsoNormal" style="margin-bottom:8.0pt;line-height:115%">To kick off NWZAW, we’ll be hosting a press conference in Fairfield this Thursday, April 16<sup>th</sup>, at 11 a.m., where we expect to draw a lot of media attention. To help this message reach
as many people as possible throughout the week, we would love your support. Please use your own channels to share this important message with the call to action for drivers to take the pledge. Events during the week include:
<o:p></o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="line-height:115%;mso-list:l0 level1 lfo1"><b>Wednesday, April 22<sup>nd</sup> – Go Orange Day:</b> Please encourage your teams to wear orange and use the hashtag #Orange4Safety on social media.<o:p></o:p></li><li class="MsoNormal" style="line-height:115%;mso-list:l0 level1 lfo1"><b>Thursday, April 23<sup>rd</sup> – Social Media Storm:</b> Please share your own reasons for taking the pledge, and introduce your social media audience to the people on your teams who
work just feet from moving traffic.<o:p></o:p></li><li class="MsoNormal" style="line-height:115%;mso-list:l0 level1 lfo1"><b>Friday, April 24<sup>th</sup> – Moment of Silence:</b> Take a moment to reflect and pay tribute to those workers who have been killed in work zone incidents.
<o:p></o:p></li></ul>
<p class="MsoNormal" style="margin-bottom:8.0pt;line-height:115%">We have created some multimedia assets such as posters and social media graphics that we invite you all to use in your own communication efforts. Those can be downloaded from here:
<a href="https://mainedot.files.com/f/32a157981b8277f8"><span style="color:#467886">https://mainedot.files.com/f/32a157981b8277f8</span></a>
<o:p></o:p></p>
<p class="MsoNormal" style="margin-bottom:8.0pt;line-height:115%">For more information on the national campaign, including resources to aid in your communications, visit:
<a href="https://www.nwzaw.org/"><span style="color:#467886">https://www.nwzaw.org/</span></a>
<o:p></o:p></p>
<p class="MsoNormal" style="margin-bottom:8.0pt;line-height:115%">Thank you for your support.<o:p></o:p></p>
<p class="MsoNormal" style="margin-bottom:8.0pt;line-height:115%"><img border="0" width="623" height="277" style="width:6.4916in;height:2.8833in" id="Picture_x0020_1" src="cid:image001.png@01DCCB60.09CC86D0"><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Bookman Old Style",serif;mso-ligatures:none">Peter M. Coughlan, P.E.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Bookman Old Style",serif;mso-ligatures:none">Director, Maine Local Roads Center (LTAP)<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Bookman Old Style",serif;mso-ligatures:none">Community Services Division<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Bookman Old Style",serif;mso-ligatures:none">MaineDOT, Station 16, 24 Child St<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Bookman Old Style",serif;mso-ligatures:none">Augusta ME 04333-0016<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Bookman Old Style",serif;mso-ligatures:none">Ph: 207/624-3266 FAX: 207/624-3301<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Bookman Old Style",serif;color:blue;mso-ligatures:none"><a href="mailto:peter.coughlan@maine.gov"><span style="color:#0563C1">peter.coughlan@maine.gov</span></a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Bookman Old Style",serif;color:blue;mso-ligatures:none"><o:p> </o:p></span></p>
<p class="MsoNormal" style="line-height:105%"><i><span style="font-size:10.0pt;line-height:105%;font-family:"Constantia",serif;color:#80340D;mso-ligatures:none">Integrity – Competence – Service
<o:p></o:p></span></i></p>
<p class="MsoNormal"><o:p> </o:p></p>
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